Coach-led
Led by Keiran, Danielle and Brandon — the same coaches who run one-on-one training at The Firm.
Inside The Firm · Marlton, NJ
Two rooms. Two ways to train.
Apex is the dedicated training studio inside The Firm. Everything here is coach-led and programmed like personal training — the only real choice is how many people you want in the room.
Classes begin Mon 14 Sept
Unlimited
Full room
Large group classes
High energy, full room, programmed like personal training and priced like a membership. Unlimited with a founding membership.
Capped at six
Max 6
Semi-private
Six people maximum, each class built around one specialty. Personal-training attention at a group price.
What you get
Programmed, not improvised.
Every Apex session is written by a coach before you walk in. You are not following a screen or a whiteboard someone filled in that morning.
Capped on purpose
Semi-private never exceeds six people. That number is the product, not a limitation we apologise for.
Inside a private gym
Apex sits inside The Firm, so your membership is a studio and a full gym floor, not one or the other.
Not ready to book yet?
Leave your email and we’ll send the class times as soon as they’re set, plus a reminder before classes begin on the 14th. No spam, and you can stop any time.
Please enter a valid email address.
/ Large Group
Unlimited with a membership
Large group classes
Full room · unlimited with a membership
High energy and a full room, programmed like personal training and priced like a membership. Led by Keiran, Danielle and Brandon.
Classes begin Monday 14 September
When they run
| Day | Classes |
|---|---|
| Monday – Thursday | Twice daily |
| Friday | Once daily |
| Saturday | Once daily |
Exact start times are set week to week. Live openings always show on the booking page first — or ask at the front desk.
/ Semi-Private
Capped at six
Semi-private
Max 6 per class
Small by design. Every session feels like personal training with a crew, and each class is specialized around one focus, taught by a coach who lives in that lane.
Abs & core
Focused core strength and stability work — build a midsection that performs, not just poses.
Glutes
Targeted lower-body training built around glute strength, shape and power.
Athletics
Speed, agility and power development for competitive athletes and weekend warriors.
Pilates
Controlled, low-impact strength and mobility work with a coach's eye on every rep.
Yoga
Mobility, recovery and breathwork — the counterbalance to heavy training.
More coming
New specialties rotate in based on demand. Tell us what you want to train.
/ Schedule
Both formats
Schedule
Classes begin Monday 14 September
Large group
| Day | Classes |
|---|---|
| Monday – Thursday | Twice daily |
| Friday | Once daily |
| Saturday | Once daily |
Start times are set week to week. Live openings show on the booking page first.
Semi-private
Semi-private runs in 4, 6 and 8 week blocks, so times are set with each new block. Open spots for the current block always show on the booking page first — or call the front desk on (856) 988-7155 and we'll tell you what's running this week.
Max 6 per class, reserved in advance, first come first served. Members under 18 need a parent or guardian signature at sign-up.
/ Pricing
Memberships & packs
Pricing
An Apex founding membership covers unlimited large group classes and a full gym membership at The Firm. Class packs are there if you'd rather pay as you go.
Founding membership
$79.99/mo
- Unlimited large group classes
- Full gym membership at The Firm
- Rate locked while you stay a member
Class pack
$25/class
- 5 or 10-class packs
- No membership needed
- Use them whenever you like
Class pack · 15
$20/class
- 15-class pack
- Best per-class rate
- No membership needed
Founding rate available until September 30 or the first 50 members, whichever comes first — then $99.99/mo.
Semi-private
Semi-private is sold in 4, 6 and 8 week blocks at $35 per class, capped at six people. Reserve a spot and we'll confirm the current block by email.
/ Coaches
Who leads the room
Coaches
The people running Apex classes also train clients one-on-one at The Firm. You're getting their programming either way.
Keiran Bibbs
B.S. H.E.S. · CPT · CSCS · TSAC-FKeiran Bibbs is a certified personal trainer (CPT), strength and conditioning coach (CSCS), and Tactical Strength & Conditioning Facilitator (TSAC-F) with a career in the fitness industry dating back to 2016. He also holds a degree in Health and Exercise Science (H.E.S.), further strengthening his academic foundation in human performance, training principles, and applied exercise physiology. A former Rowan University football player and Eastern Regional High School graduate, Keiran brings a unique combination of competitive experience, coaching expertise, and practical application to every client he works with.
Often described as a “Swiss Army Knife,” Keiran has developed the ability to work with virtually anyone — from aspiring athletes and competitive professionals to individuals simply looking to become stronger, healthier, and more capable. He has coached hundreds of athletes across a wide range of sports, working with competitors from Division III through Power 5 Division I programs, as well as professional athletes.
His approach extends beyond simply writing workouts. Keiran integrates strength and conditioning, athletic performance, mobility, recovery, nutritional guidance, and individualized programming to create a more complete training experience. Whether the goal is improving performance on the field, building strength and confidence in the gym, enhancing movement quality, or maintaining an active lifestyle through every stage of life, his programming is built around the individual — not a one-size-fits-all template.
Keiran also provides online and virtual coaching, allowing clients to receive individualized programming, training guidance, accountability, and support regardless of location. His coaching philosophy is grounded in the belief that effective training should be purposeful, adaptable, and sustainable.
Outside of coaching, Keiran continues to challenge himself as an athlete, competing in Spartan races, bodybuilding competitions, and semi-professional outdoor and arena football. Currently playing semi-professional football, he continues to practice the same principles he teaches his clients: prepare with purpose, train intelligently, and continually pursue a higher standard of performance.
Whether you’re an athlete looking to perform at your highest level or an individual looking to become stronger, healthier, and more capable, Keiran’s goal is simple: provide the knowledge, structure, and coaching necessary to help you perform at your best.
Scroll for more
Danielle
Nutrition Coach · Pre/Postpartum · Apex CoachRowan graduate in Health and Exercise Science, after losing 100 lbs herself through diet and exercise alone. Certified nutrition coach and Certified Pre/Postpartum Exercise Coach.
Brandon Barnes
Functional Bodybuilding · HYROX & SpartanOver 15 years of personal training in the Marlton area, specializing in functional bodybuilding, HYROX performance and Spartan race preparation.
/ Book
Live availability
Book a class
Classes and memberships are booked through The Firm's system — the same account covers Apex and the gym floor.
Class sizes are capped — reserve in advance. Prefer to talk to someone? Call (856) 988-7155.
New here?
The Firm offers a free 3-day trial that includes Apex classes. No commitment, no contract.
Semi-private
Capped at six, sold in blocks. Reserve a spot and we'll confirm the current block by email.
/ Reserve
Max 6 per class
Reserve a spot
Fill this out and we'll confirm your reservation by email with the times for the current block.
Please fill in your name, a valid email, and pick a class.
Your email app should have opened with the details. If it didn't, use “Copy details” below and send them to info@thefirmfitnessmarlton.com.
Reservations go to info@thefirmfitnessmarlton.com. Under 18? A parent or guardian must sign at the front desk before your first class.
/ FAQ
Before your first class
Questions
Do I need a gym membership to take classes?
No. Class packs work without a membership. A founding membership is the cheaper route if you're coming more than about three times a month, and it includes the gym floor at The Firm.
What's the difference between the two formats?
Room size. Large group is a full room and unlimited with a membership. Semi-private caps at six people and each class is built around one specialty.
Do I have to book in advance?
Yes for semi-private — six spots go quickly and they're first come, first served. Large group classes are capped too, so booking ahead is the safer bet.
I'm a total beginner. Is this for me?
Yes. Everything is coach-led and every movement can be scaled. Tell the coach before class and they'll adjust the session for you.
What should I bring?
Training shoes, water, and a towel. That's it — everything else is here.
Can I try before I commit?
The Firm runs a free 3-day trial that includes Apex classes. No contract, no pressure.
Is there an age limit?
Members under 18 need a parent or guardian signature at sign-up before their first class.
What happens when the founding rate ends?
It closes on September 30 or at the first 50 members, whichever comes first. After that Apex membership is $99.99 a month — but a founding rate stays locked while you remain a member.
/ Contact
Find the studio
Contact & visit
Where we are
Apex Studio is inside The Firm Fitness.
230 N Maple Ave, Suite G5-8
Crispin Square · Marlton, NJ 08053
Free parking in the shopping center lot right outside the door.
Get in touch
Call (856) 988-7155
Email info@thefirmfitnessmarlton.com
Gym hours
Mon–Thurs 6a–9p
Fri 6a–7p
Sat 6a–3p
Sun 7a–2p